You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Tags containing Model.
ANA has found 1 results for you, in 110 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

A new macro-level segmentation model for business-to-business marketing

In consumer markets, marketers and researchers have traditionally used demographics (sex, lifecycle, income, socio-economic class) to segment markets. Other segmentation bases have been proposed and used (psychographics, values), but "demographics"...

Catalogue: B2B Marketing Seminar 1994: Reengineering Of Traditional Market Research
Author: Geoff Alford
June 15, 1994
×

Citation

Alford, G. (1994a, June 15). A new macro-level segmentation model for business-to-business marketing. ANA - ESOMAR. Retrieved May 06, 2024, from


https://ana.esomar.org/documents/a-new-macro-level-segmentation-model-for-business-to-business-marketing